Which would you believe more when considering a new product purchase, a sales pitch or consumer reviews? Consumers use reviews as a guide to decide which goods, services, or even sellers to trust. Let’s examine the reasons behind and the ways in which client endorsements and evaluations affect customers and companies of all kinds. A customer’s experience with the goods or services offered by your business is reflected in their review. One can find reviews on Facebook, Yelp, Amazon, Google Reviews, and other websites. Consumers have faith in one another. It is crucial to have compelling testimonials from customers who can genuinely advocate for your brand because of this.
In fact, customers find online reviews to be so helpful that 49% of consumers trust them as much as personal recommendations.
What is consumer reviews?
Throughout the purchasing process, customers consult consumer reviews to see whether the product is worth the money and to learn how it functions.
The majority of people are able to post evaluations online, and these reviews may include positive or negative experiences as well as occasionally even false statements about your company.
Consumer reviews are comments left for a company by customers on their interactions with the company. These evaluations, which can be private or public, are gathered by the business or independent review platforms. Businesses can gauge customer happiness and enhance customer relations by acquiring and examining customer feedback.
Top consumer reviews sites
Customers can post reviews on a variety of websites. These include general review sites (like Google Reviews, Facebook, and Yelp, where any business can be reviewed) and industry-specific review sites (like TripAdvisor, which is about travel; Zomato, which is about restaurants and food; and G2 Crowd, which is about software).
Let’s dive into top consumer reviews sites –
- Amazon Customer Reviews
- Trustpilot
- Wirecutter
- Consumer Reports
- Consumer Affairs
- Angi
- Choice
- Yelp
- Google My Business
- Influenster
- TestFreaks
- Which?
- TripAdvisor
- HubSpot’s App Marketplace
- FinancesOnline
- Compare Camp
- G2 Crowd
- TrustRadius
- SoftwareWorld
- GoodFirms
- Salesforce AppExchange
- Better Business Bureau
- Glassdoor
- Blind
- Manta
- Capterra
- HundredX
- Facebook Ratings and Reviews
- Foursquare
- Superpages
- Top Ten Reviews
- Our Own Website consumerreviews.store
Is YouTube review good as consumer reviews?
Using video testimonials to promote your brand is a very intimate approach. It is far more engaging for customers to see and hear other customers discussing their excellent experiences than it is to merely read words on a page. It makes the testimonial more relatable and gives your potential consumer the chance to interact with a real customer who is similar to them. Video testimonials are the most successful content marketing strategy, according to 89% of marketers. Why not attempt it then?
Consumer engagement
According to research by BrightLocal, 55% of customers had a good feeling after seeing a business owner reply to a review. This implies that responding to consumer feedback can provide your company with a competitive edge.
Who are trusted for consumer reviews?
Consumer Reports
Consumer Reports, a nonprofit organization, is an impartial third-party tester of products that rates and suggests them through independent testing. It pays for every product it tests, has examined over 7.7 million products, and does not accept advertising. (Interesting fact: The business tests and purchases 80 cars annually.) This is the closest thing to being genuine. Thus, you are limited in what you can accomplish here “except” to ensure that your product is very good if you are selling it.
Amazon Customer Reviews
In 1995, Amazon became one of the first online retailers to enable customers to publish product evaluations, and it is now a vital tool for shoppers trying to make well-informed judgments about what to buy. Even when a product is available and often is purchased elsewhere, many consumers will check the product’s Amazon review before making a purchase if it is listed on the website – unless it is drug paraphernalia or gasoline, that is.
Trustpilot
Based in Denmark, Trustpilot is a rapidly expanding community-driven network for consumer reviews that has spread throughout Europe and into 65 countries, including the United States. The company platform assists organizations worldwide in proactively gathering client testimonials. Customers are the ones who write third-party verified reviews for both sellers and products.
The free version only allows you to build a profile page and gather reviews from customers; the subscription editions, on the other hand, offer the ability to customize review invitations, post reviews and ratings on social media, and integrate review data with your in-house business systems.
Consumer Affairs
A for-profit company called Consumer Affairs rates businesses based on their “overall satisfaction rating.” Every time a new review is posted, the average score is updated on a one to five star scale. Every company’s page lists all of its reviews along with the reviewer’s star rating and a brief justification of the ranking.
Which
Which? is an impartial consumer review company that conducts testing, evaluates items, and then produces articles about them. The people who write the reviews on Which?, as opposed to Angie’s List, are not the consumers. They welcome people to inform them about their items, however they do not accept submissions for product testing or survey participation.
Wirecutter
As a division of the New York Times, Wirecutter is a great source for consumers seeking unbiased, truthful product reviews. The Wirecutter team puts every product through a rigorous testing process so that readers can be sure that the products they suggest are reliable. Though there isn’t much you can do as a business to affect ratings on this site, it should motivate your brand to create the greatest possible items.
Top Ten Reviews
A solid top 10 list is difficult to refuse. This desire is satisfied by Top Ten Reviews, which provides users with a list of ten in-depth analyses for each post on the website. These posts cover a wide range of topics as well, including laptops, landscaping, and beds.
TripAdvisor
You should read the reviews on the well-known website TripAdvisor if you work in the travel, hotel, airline, entertainment, or restaurant industry. With over 225 million traveler-generated reviews, comments, and images, it is the largest travel website in the world. In addition, it offers fantastic content on cheap flights, travel guides, rental listings, and discussion boards with recommendations for almost every destination on earth. Many folks check it out before making travel plans.
Conclusion
Reviews and testimonials, from a business’s point of view, assist in understanding why they are gaining or losing clients. Companies may make informed judgments about what should change and what should stay the same in order to be as successful as possible by using evaluations and testimonials. Finally, favorable evaluations aid in the conversion of leads and interested parties into purchases and devoted clients.